2013.05.16
Blog
The Rise of Cosmetic Surgery for Men
Our very own Dr. Mark Beaty was featured in a CBS Atlanta new story about the increase in cosmetic surgery for men. In fact, about 20% of Dr. Beaty’s patients are men. “They feel the need to be able to present themselves physically as sharp and as young as they feel mentally,” Dr. Beaty told CBS Atlanta. Many men are looking for a natural-looking, subtle result with procedures like ultherapy or an eyelift.
At Beaty Facial Plastic Surgery, every facial rejuvenation and sculpting procedure available to women is also available to men. But what are the most commonly requested procedures for men? According to the American Society for Aesthetic Plastic Surgery they are:
1. Liposuction
2. Rhinoplasty
3. Eyelid Surgery
4. Breast Reduction (gynecomastia)
5. Ear shaping
Dr. Beaty has years of experience performing all these procedures and many others. Remember, plastic surgery isn’t just for women. If you’re a man who desires a fresher, more youthful appearance, call (770) 753-0053 to schedule your appointment today.
AAFPRS Nomination
I am honored to be nominated as a candidate for Regional Director of the American
Academy of Facial Plastic and Reconstructive Surgery. Nearing its 50th anniversary, the
AAFPRS is the largest organization of facial plastic surgeons in the world. Education
and excellence in patient care are the driving forces behind this group, as well as
philanthropic and public service programs such as the Face to Face domestic violence
project. To get a glimpse of all the AAFPRS does and what defines a facial plastic
surgeon, follow the link from our website.
Thank you for your help in receiving this nomination,
Dr. Mark M. Beaty
Peel Party

A Peel Party guest receives a free chemical peel from Mahpara
Last Wednesday I hosted my first event as Skin Care Specialist of Beaty Facial Plastic Surgery. Wanting an intimate environment, we capped the original RSVP list at ten. Demand exceeded expectation and the turnout was great!
Guests were greeted with big smiles and a spread catered by Figs and Honey. I could write an entire blog about their mac & cheese. It will make you feel five again!
Melissa, our NeoCutis Skincare rep, began the evening with an open forum on her products. The “Mac Daddy” (aka Bio-Serum) was a crowd favorite! The brand’s two kits also captivated audience attention, as they are a great means to test multiple products.
Melissa segued into my services, where I revealed the benefits of chemical peels and microdermabrasion treatment. Group Q&A reiterated why I love these services, as they are relevant to all genders, ages, and skin types. An announcement that two lucky participants would become demo patients and receive free chemical peels created almost tangible excitement in the room! We split the group in two, allowing one to watch my peel demonstration while the other received skin assessments by Melissa under her skin scanner. “Oohs”, “Aahs”, and laughter filled our Suite.
We ensured everyone’s purses were filled before leaving too. Gifts of a free chemical peel, microdermabrasion session, and NeoCutis basket left with three attendees. A night-only promo proved popular as well. Aptly named Paradise Package due to its $275 savings, it included 4 chemical peels and 4 microdermabrasion treatments for the price of 3. Every Peel Party guest left with a free tube of sunscreen from EltaMD and a Ferrero Rocher. After all, what isn’t improved with a little chocolate?
Overall, this event was our best yet, and I have the twelve beautiful ladies that attended to thank for that. I met several new patients, and was able to reconnect with some old. It was a great ladies’ night out, full of laugher and memories. I would highly encourage you to attend our upcoming May event! I look forward to seeing you there.
Your Skin Care Specialist,
Mahpara Ali
Protox
One month ago at 9:32AM I tweeted:
@brooke_loftis
Getting #Botox for the first time today. Wish me luck!
By 9:42AM, I was a Botox veteran.
My publicity earned mixed reviews from friends and family. Although I rebutted arguments against “putting poison in my face”, they were not alone in having hesitations. Having seen hundreds of Botox patients, I was more curious than concerned about the level of pain. My reluctance stemmed more from perception than anything else.
Would others judge me? Would I look fake and without expression? Ultimately, would it tarnish an image of pragmatism?
Receiving Botox is, by a landslide, the easiest doctor’s appointment I’ve had. Treatment was short, effective, and virtually painless. Dr. Beaty began by asking me which areas of my upper face were bothersome. For me it was just the region between my eyebrows, called the glabella. Mahpara prepped this area with lidocaine cream and let it settle for a few minutes. Dr. Beaty then returned and walked me through the entire injection process. Had he not stated, “I’m injecting now,” I would’ve continued to wait. After treatment, I was given reusable gel packs to apply slight pressure and prevent swelling.
The effects really became apparent two days later. When the sun glared, I no longer glared back with the Great Divide traversing my forehead. I still have control over my facial expressions too. If anything, now they are delivered with more confidence.
I’m uncertain why I let my mind exaggerate the negative stigma of Botox. It’s natural to maintain every other component of life, from your car to your relationships. Why not maintain your appearance as well? I am now certified Protox – pro Botox administered by a professional.
Until next time,
Brooke Loftis
Facial Formula
Before I started working at Beaty Facial Plastic Surgery, I thought Botox was the answer to get rid of any wrinkles on your face. I quickly learned that this is not the case; Botox generally treats the upper face while fillers treat the lower areas. We recently held a successful Lunch and Learn on Thursday, February 28th to discuss the many different ways of using injectables to aesthetically improve wrinkles of the face. Injectables can be divided into two primary categories, neuromodulators and fillers. Botox and Dysport are neuromodulators. Juvederm, Restylane, Radiesse, and Sculptra are fillers.
Dr. Beaty, who is one of the 7% out of 1.2 million doctors in the U.S. qualified to be an expert injector (Expert Injector Link), talked extensively about the three aspects he looks at in regards to the aging face. These include the position of tissue, volume of the face, and the skin surface. He explained that there are many benefits to using injections in combination. For example, Dr. Beaty often uses Botox to manipulate positions of muscle and to control wrinkling, while using fillers to help with volume regeneration. Although his focus was specifically on injectables, he also mentioned that patients should constantly maintain their skin with a physician grade skin care line such as PCA, NeoCutis, or Elta MD.
Lunch and Learns are a great way to become more educated on the services we provide in a relaxed, intimate environment. This time around, our patients indulged in food from a delicious French bakery called Douceur De France, learned about different facial injections and fillers, and received a special promotion for accompanying us. Take a look at the video below. We hope you can join us for the next!
Your Patient Coordinator,
Benish
Ultherapy on Entertainment Tonight! Courteney Cox’s Beauty Secret Revealed!
Last week, the popular entertainment television show, Entertainment Tonight, featured the Ultherapy treatment!
The video below explains why Courteney Cox has chosen Ultherapy as one of her skincare solutions. Dr. Kevin Brenner talks about the treatment’s unique ability to provide a non-invasive lift, especially for the neck.
Will You Be Our Valentine?
We can’t give you a bouquet of roses, so we decided on a bouquet of promotions instead. From February 14th until February 28th, these offers are for you and your special someone:
Couple Consults
Bring anyone who is not a patient of Beaty Facial Plastic Surgery and receive 2 consults for the price of 1. That’s $50 for an hour with Dr. Beaty, the great company of your friend, and coffee on us.
10% Off ALL Services:
Receive this discount when you and a friend (cannot be a current patient) schedule any type of service from Botox, to Ultherapy, to Surgery. Some possible scenarios:
Have you had a consultation and you’re ready to schedule? If you refer a friend who consults and also wants to proceed with treatment, you both receive 10% off any service scheduled by February 28th.
Are you only interested in Botox and Filler right now? Bring a friend for your next injectables appointment and you both receive 10% off.
2 is always better than 1. That’s why we’re offering 2 promotions, 2 weeks, and asking you for 2′s company. We hope you’ll be our Valentine!
Dr. Mark Beaty, Mahpara Ali, Brooke Loftis, & Benish Gilani
Call (770)753-0053 with questions or to schedule
Get Your Fill: Fillers and Injectables
At Beaty Facial Plastic Surgery, we offer an array of non-surgical, cosmetic options to our patients. Surgery is not the only way to look and feel your best, and in many cases, surgery is unnecessary to achieve a desired result.
One recommendation Dr. Beaty may suggest, would be to utilize fillers and injectables. In recent years many new products have become available to achieve long-term results for wrinkle reduction or to enhance facial volume. Here at Beaty Facial Plastic Surgery we use only the highest quality products on the market. Please click on the links below to find out more about these amazing products.
- Juvederm® - A smooth, gel facial filler that adds volume under the innermost layer of your skin used to reduce smile lines (parentheses), marionette lines, and vertical lines on the face.
- Radiesse® – A collagen dermal filler that not only reduces the appearance of wrinkles and folds instantly, but actually stimulates your skin’s ability to increase collagen production, giving you healthier, more youthful skin over time.
- Restylane – An innovative facial filler that works to add volume and fullness to improve the appearance of moderate to severe facial wrinkles and nasolabial folds (the lines from your nose to the corners of your mouth). It provides long-lasting, natural-looking results and helps you look years younger.
- Sculptra® – A type of facial filler known as a biostimulator because it stimulates your body to regenerate collagen at the site of injection. Over time, Sculptra fills facial hollows, rejuvenates the skin’s appearance, and reduces the appearance of lines and wrinkles.
If you are interested in learning more about how facial fillers and injectables can help you, please contact us today to set up an appointment at Beaty Facial Plastic Surgery.
Daily Deal for Friday, January 11th
Full Face Friday
Tighten and lift skin with the non-invasive Ultherapy. Today only, those who book full face Ultherapy will receive a complimentary skin care consultation and kit from Beaty Facial Plastic Surgery at Milton Hall.
Ultherapy is a non-surgical skin rejuvenation procedure that uses ultrasound energy (commonly known for medical imaging) to tighten and lift the skin without disrupting the surface. Call 770.753.0053 to book your consultation for Ultherapy today.
Daily Deal for Thursday, January 10th
Eye Excellence
Today only: Receive a free tube of PCA EyeXcellence with your purchase of 5mL of Latisse, an FDA-approved medication designed to give people darker, thicker, fuller eyelashes. Hypotrichosis, a condition where people have very few eyelashes, is a problem we see often here at Beaty Facial Plastic Surgery at Milton Hall.
PCA Skin Care Products, available only through physicians like Dr. Mark Beaty and licensed professionals, are designed to help correct skin care problems on the cellular level. PCA EyeXcellence is a triple-action eye cream designed to help reduce puffiness under the eyes, dark circles, and wrinkles around the eyes. At this same time, PCA EyeXcellence moisturizes and softens the entire eye area.
PCA EyeXcellence features grape seed extract, aloe and vitamin E to hydrate and nourish the eye area, and is formulated with three peptides for increased collagen production, circulation and capillary function. Please contain Beaty Facial Plastic Surgery at Milton Hall if you’re interested in today’s daily deal: 770.753.0053. You can also contact us using our online form.



Correct for sagging skin, wrinkles and heavy brows with a brow lift procedure, which repositions the skin and tissue of the upper face.
A procedure called otoplasty can surgically modify the skin and cartilage of the ear, correcting for prominence, shape and asymmetry.
Called blepharoplasty, this procedure surgically enhances the eyelid, correcting for bags, loose skin, puffiness and wrinkles.
This procedure targets the cheek, midface, jowls or neck to restore a youthful appearance to the skin of the face.
Restore facial volume and lift sagging tissue of the cheeks, the chin or other parts of the face with facial implants.
This procedure can remove abnormal growths on any part of the skin like warts, moles or other lesions, safely and effectively.
This procedure can reduce fatty fullness in the neck, chin and jowls, effectively improving the contours of the lower face and neck.
Add definition and youthfulness to the neck with a neck lift, which tightens and repositions the skin and tissues of the neck.
This nose reshaping procedure can create a more aesthetically pleasing nose, as well as promote proper nasal breathing.
This procedure can help minimize the appearance of a scar anywhere on the body for a more aesthetically pleasing appearance.
This non-surgical procedure uses advanced ultrasound technology to tighten, lift and add firmness to the skin. 